The Scorecard | HoppyStudio

Example dataReal-Time Untappd Feed

Data refreshed 1 hour ago

Brand Rating

Your all-time average rating across all check-ins. The 30-day rolling average (3.89) shows recent flavor direction and recipe improvement.

3.84

3.89 (+0.05 last 30 days)

Total Check-Ins

The total volume of Untappd check-ins, ratings, and reviews logged for your beers. The rolling percentage comparison indicates if overall consumer engagement is accelerating.

42,852

+1,150 (+8.4% vs. prior 30 days)

Unique Drinkers

Total unique Untappd accounts that have checked in and rated your beers. The rolling comparison tracks your rate of new customer acquisition.

12,480

+380 (+12.2% vs. prior 30 days)

Active Venues

Unique retail accounts, bars, restaurants, and bottle shops where your beers were active and checked in within the last 30 days, showing distribution momentum.

142

+6 venues vs. prior 30 days

Top Rated (30 Days)

Your highest-rated active beer over the last 30 days with at least 20 ratings. This highlights your top-performing fresh liquid, ignoring stale historical batches that are no longer in production.

Velocity IPA

4.12 Avg Rating

Top Venue

The hospitality account with the highest volume of check-ins for your beers this month, signaling your strongest local wholesale partner.

The Craft Haven

384 Check-Ins

Beer Report Cards

A report card for every beer you brew. See average ratings broken down by venue, rating splits showing how many drinkers scored it 4.0 and above versus below 3.0, and standard deviation so you know if opinions are split or consistent.

Live Untappd Feed

Velocity IPA

Hazy India Pale Ale (6.8% ABV)

4.12★★★★★

Total Check-Ins

The lifetime check-in volume logged globally for this specific beer.

14,250

Unique Drinkers

The total number of unique Untappd users who have checked in this beer, representing your lifetime brand reach.

7,500

Beers Per User

Average check-ins per unique user. A higher ratio indicates strong repeat-purchase loyalty and brand devotion.

1.90

Std Deviation

Measures rating variance. Low (<0.25) means highly consistent reviews. High (>0.50) indicates split opinions or batch variation.

0.18

Rating Distribution

The percentage breakdown of customer sentiment. Love It (4.0+), Like It (3.0 to 4.0), and Mixed (<3.0).

Love It (4.0+)72% (10,260 reviews)

Like It (3.0 to 4.0)20% (2,850 reviews)

Mixed (<3.0)8% (1,140 reviews)

Venue Quality Breakdown

Rolling last 90 days

The Craft Haven4.25 ★384 check-ins

Beer Baron Pub4.15 ★210 check-ins

Downtown Taproom4.10 ★185 check-ins

Oak & Hops Restaurant4.05 ★142 check-ins

Corner Bottle Shop3.95 ★98 check-ins

The Rusty Anchor3.90 ★84 check-ins

Lakeside Grill3.88 ★72 check-ins

Hop & Vine Bistro3.85 ★65 check-ins

The Brew House3.82 ★54 check-ins

Central Bar & Tavern3.80 ★48 check-ins

Midnight Stout

Imperial Oatmeal Stout (8.5% ABV)

3.89★★★★☆

Total Check-Ins

The lifetime check-in volume logged globally for this specific beer.

4,820

Unique Drinkers

The total number of unique Untappd users who have checked in this beer, representing your lifetime brand reach.

3,012

Beers Per User

Average check-ins per unique user. A higher ratio indicates strong repeat-purchase loyalty and brand devotion.

1.60

Std Deviation

Measures rating variance. Low (<0.25) means highly consistent reviews. High (>0.50) indicates split opinions or batch variation.

0.65

Rating Distribution

The percentage breakdown of customer sentiment. Love It (4.0+), Like It (3.0 to 4.0), and Mixed (<3.0).

Love It (4.0+)55% (2,651 reviews)

Like It (3.0 to 4.0)25% (1,205 reviews)

Mixed (<3.0)20% (964 reviews)

Venue Quality Breakdown

Rolling last 90 days

The Cask & Kettle4.32 ★240 check-ins

Downtown Taproom4.18 ★134 check-ins

Oak & Hops Restaurant3.92 ★88 check-ins

The Craft Haven3.85 ★75 check-ins

Arena Sports Bar3.10 ★18 check-ins

Hop & Vine Bistro3.90 ★32 check-ins

The Brew House4.01 ★28 check-ins

Central Bar & Tavern3.25 ★15 check-ins

The Rusty Anchor3.05 ★12 check-ins

Lakeside Grill3.02 ★9 check-ins

Crisp Pilsner

German Pilsner (4.8% ABV)

3.76★★★★☆

Total Check-Ins

The lifetime check-in volume logged globally for this specific beer.

8,940

Unique Drinkers

The total number of unique Untappd users who have checked in this beer, representing your lifetime brand reach.

3,576

Beers Per User

Average check-ins per unique user. A higher ratio indicates strong repeat-purchase loyalty and brand devotion.

2.50

Std Deviation

Measures rating variance. Low (<0.25) means highly consistent reviews. High (>0.50) indicates split opinions or batch variation.

0.24

Rating Distribution

The percentage breakdown of customer sentiment. Love It (4.0+), Like It (3.0 to 4.0), and Mixed (<3.0).

Love It (4.0+)42% (3,755 reviews)

Like It (3.0 to 4.0)48% (4,291 reviews)

Mixed (<3.0)10% (894 reviews)

Venue Quality Breakdown

Rolling last 90 days

Arena Sports Bar4.05 ★412 check-ins

The Rusty Anchor3.95 ★284 check-ins

Beer Baron Pub3.92 ★195 check-ins

Lakeside Grill3.90 ★162 check-ins

Oak & Hops Restaurant3.88 ★118 check-ins

Central Bar & Tavern3.85 ★95 check-ins

The Brew House3.70 ★82 check-ins

Downtown Taproom3.65 ★68 check-ins

Hop & Vine Bistro3.72 ★52 check-ins

The Cask & Kettle3.48 ★24 check-ins

Portfolio Quadrant

Every beer plotted by reach and rating. Top-right means scale it. Top-left means niche gem. Bottom-right means workhorse paying the bills. Bottom-left means kill or fix. No composite formulas, just the two numbers brewers already trust.

Portfolio Quadrant

Example brewery: 3 beers plotted by reach and rating

Vertical line: median check-ins, half your beers above, half belowHorizontal line: midpoint rating, beers above outperform

Rating Spreads and Trends

Watch how sentiment shifts over time. View the full rating distribution and monthly sentiment trends globally across your entire portfolio, or drill down into individual brands to track specific product performance and spot recipe drift before it becomes a problem.

Brewery Rating Spread

Cumulative distribution across all portfolio check-ins

0–1

400

1–2

600

2–3

5,200

3–4

27,252

4–5

9,400

07,00014,00021,00028,000

Brewery Rating Trend

Rolling average of all portfolio brands over time

Venue Quality Index

See where each beer over- or under-performs relative to its global average. A lager that averages 3.6 everywhere but pulls 4.1 at a specific gastropub tells you something about that audience. The Venue Quality Index surfaces those patterns automatically.

Venue Quality Index

Where each beer over- or under-performs relative to its global average

3 flags active

Venue	Beer	Venue Avg	Global Avg	Delta	Check-Ins	Flag
📍 The Craft Haven	Velocity IPA	4.25	4.12	↗ +0.13	384	Overperforming
📍 Arena Sports Bar	Midnight Stout	3.10	3.89	↘ -0.79	18	Mismatched
📍 The Cask & Kettle	Midnight Stout	4.32	3.89	↗ +0.43	240	Excellent
📍 Downtown Taproom	Crisp Pilsner	3.65	3.76	↘ -0.11	68	On Par
📍 Arena Sports Bar	Crisp Pilsner	4.05	3.76	↗ +0.29	412	Overperforming
📍 The Cask & Kettle	Crisp Pilsner	3.48	3.76	↘ -0.28	24	Underperforming
📍 Beer Baron Pub	Velocity IPA	4.15	4.12	↗ +0.03	210	On Par
📍 Oak & Hops Restaurant	Midnight Stout	3.92	3.89	↗ +0.03	88	On Par
📍 The Rusty Anchor	Crisp Pilsner	3.95	3.76	↗ +0.19	284	Overperforming
📍 Lakeside Grill	Midnight Stout	3.02	3.89	↘ -0.87	9	Mismatched

Venue Deep Dive

Search any festival, bar, or restaurant to see exactly what happened there. How each of your beers performed, the rating distribution among their crowd, who tried multiple beers and what their average score was across your lineup.

📍 The Cask & Kettle

264

Check-ins

185

Unique Drinkers

4.12

Avg Rating

Beers Poured

Rating Distribution

0-1

1-2

2-3

3-4

4-5

157

Beers Poured

Beer	Check-ins	Avg Rating	Drinkers
Midnight Stout	240	4.32	168
Crisp Pilsner	20	3.48	15
Velocity IPA	4	3.80	4

Tried Multiple Beers

Drinker	Beers	Avg	List
Oliver Bennett	3	4.16	Midnight Stout · Crisp Pilsner · Velocity IPA
Emily Vance	3	3.75	Midnight Stout · Crisp Pilsner · Velocity IPA
Marcus Sterling	3	4.08	Midnight Stout · Crisp Pilsner · Velocity IPA
Chloe Henderson	3	3.92	Midnight Stout · Crisp Pilsner · Velocity IPA

Most Devoted Drinkers

A ranked list of the people who check in your beers the most. Know your inner circle, the regulars who spend money on your brand across multiple venues. These are your ambassadors, your event attendees, your first buyers when a new can drops.

The Inner Circle

Most devoted drinkers

Jack Miller13 check-ins · 4 beers

⭐ 5.0

Sophia Taylor12 check-ins · 3 beers

⭐ 3.9

Lucas Mitchell9 check-ins · 4 beers

⭐ 5.0

Daniel Jenkins6 check-ins · 4 beers

⭐ 4.3

Chloe Henderson5 check-ins · 3 beers

⭐ 4.2

Recent Check-Ins

A live feed of the latest check-ins across all your beers. See who just rated what, where, and at what score. Useful for catching spikes in activity after an event, a new release, or a distributor push.

Emily Vance	Velocity IPA	★ 3.75	about 17 hours ago
Oliver Bennett	Velocity IPA	★ 4.00	about 18 hours ago
Marcus Sterling	Crisp Pilsner	★ 3.75	about 19 hours ago
Chloe Henderson	Crisp Pilsner	★ 3.75	about 19 hours ago
Sarah Jenkins	Midnight Stout	★ 3.75	about 19 hours ago

Monthly Side-by-Side Report

Every month you receive a clean PDF comparing this month to last. What is working, what slipped, which beers gained momentum, and which venues are becoming stronger accounts. Built for a head brewer or owner who wants the signal without the noise.